ide: prefix messages from IDE PCI host drivers by driver name

Prefix messages from IDE PCI host drivers by driver name instead of marketed
chipset name (it is still possible to exactly identify the particular chipset
basing on driver messages).

As a bonus this provides nice code savings for some drivers:

   text    data     bss     dec     hex filename
   3826     112       8    3946     f6a drivers/ide/pci/amd74xx.o.before
   2786     112       8    2906     b5a drivers/ide/pci/amd74xx.o.after
    764     108       0     872     368 drivers/ide/pci/cs5520.o.before
    680     108       0     788     314 drivers/ide/pci/cs5520.o.after
   1680     112       4    1796     704 drivers/ide/pci/generic.o.before
   1155     112       4    1271     4f7 drivers/ide/pci/generic.o.after
   7128     792       0    7920    1ef0 drivers/ide/pci/hpt366.o.before
   6984     792       0    7776    1e60 drivers/ide/pci/hpt366.o.after
   2800     148       0    2948     b84 drivers/ide/pci/pdc202xx_new.o.before
   2523     148       0    2671     a6f drivers/ide/pci/pdc202xx_new.o.after
   2831     148       0    2979     ba3 drivers/ide/pci/pdc202xx_old.o.before
   2683     148       0    2831     b0f drivers/ide/pci/pdc202xx_old.o.after
   3776     112       4    3892     f34 drivers/ide/pci/piix.o.before
   2804     112       4    2920     b68 drivers/ide/pci/piix.o.after
   4693     116       0    4809    12c9 drivers/ide/pci/siimage.o.before
   4600     116       0    4716    126c drivers/ide/pci/siimage.o.after

Signed-off-by: Bartlomiej Zolnierkiewicz <bzolnier@gmail.com>